SUSTAINABILITY
By taking a systems-based approach to how we work, we maintain a focus on the environmental and social impact consequences of what we create.
SYSTEMS THINKING
Creating a sustainable future requires developing an understanding of the systems that make up the natural world and how they affect one another. Impacts in one area of a system can have unforeseen consequences elsewhere. By expanding our understanding of how these elements interact, designers can leverage these relationships to create regenerative forces instead of simply fueling consumption.
BIOMIMICRY
By understanding and emulating the strategies of the natural world to overcome obstacles and solve problems, designers can unlock new potential for design concepts. We apply 3.8 billion years worth of wisdom in the creation of designs to create more effective and sustainable solutions.
IMPACT PLEDGE
Animal Magnet pledges to do great things when it can, good things when it cannot, and less bad when there are no other options. We commit to a continuous process of improvement and iteration. We won't always be perfect, but we intend to keep learning and striving to do better next time, every time.
Given the massive environmental and human cost of artificial intelligence and LLMs, Animal Magnet commits to a design process free of AI from start to finish.